Real Estate: keep every thread moving
The situation. A regional brokerage runs a calling campaign for listing updates, open-house traffic, and referral partners across several agents—often after hours. Copying call notes into the CRM by hand does not scale.
How they use Call Text 360
- Message or press 1 — Each call plays a short listing message. Buyers who want to talk press 1 and connect to the brokerage's call center number.
- Voicemail drop — When a mailbox answers, a voicemail is left in the Laura voice or in an agent's own recording.
- Text and email after calls — A text and an email with the listing link go out after each call, and replies land in the shared inbox with tags.
- CRM sync — Call outcomes, voicemails left, and press 1 transfers flow into HubSpot or Follow Up Boss so the pipeline stays honest.
What changes for them
Fewer dropped conversations between showings, faster first touch on new inquiries, and one inbox the whole team trusts.
Note: Composite marketing story—not a named customer.